Duration: August 2022 – March 2023

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Consenz develops a retrofittable Head-up Display (HUD) system for road safety. The HUD features an AI driver assistant, Enzo, which manages navigation, calls and messages hands-free while drivers keep their eyes on the road.

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As a UX/UI Designer at Consenz, I developed interfaces for advanced driver assistance systems. My work focused on the usability and safety of Head-up Display (HUD) systems, reducing driver distraction and interaction costs.

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Key Project: Enzo HUD

Objective
‍To optimise driver interaction with navigation and communication features while minimising driver distraction.
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Responsibilities:

• Conducted user research to identify usability problems in existing HUD designs.
• Designed user interfaces prioritising usability and accessibility.
• Collaborated with cross-functional teams to validate designs through iterative testing.

Design Process - User-Centred Approach

1. User Research: Conducted interviews and surveys to document user behaviour and preferences.
2. Prototyping: Developed wireframes and interactive prototypes in Figma for early-stage testing.
3. Usability Testing: Facilitated multiple test cycles, iterating on designs based on user feedback improve task efficiency.

Solutions and Results

To balance information delivery against cognitive load, I conducted heuristic evaluations to identify usability issues during development. I refined the HUD interface in successive iterations, reducing cognitive load while essential information remained available.
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Key Achievements

• Optimised User Interfaces
  Conducted usability evaluations of visual and audio communication features on the HUD, applying the Android Auto and Apple CarPlay guidelines. These evaluations reduced interaction errors and improved task efficiency.
• Reduced Interaction Costs
  Designed easy-to-learn navigation and trip-planning tools that reduced user interaction costs by 35%, streamlining workflows and enhancing efficiency.

Conclusion

My work at Consenz strengthened my UX/UI practice within the automotive industry. I integrated user feedback into designs at each stage and treated driver safety as the primary design constraint.

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