The project involved designing an in-app inbox for the Preglife app to deliver content and exclusive offers to its users. The challenge was to integrate promotional material without disrupting the user experience. I completed the project as a Product Design Intern at Preglife, guided by the lead designer.
Problem & Assignment
- Users needed a dedicated space within the app to receive and interact with content without detracting from the core app experience.
- A further challenge was to design the empty inbox and error states so they informed users without discouraging engagement.
Design Approach
- I began by analysing user interaction patterns within the app.
- Working alongside the lead designer, I used the design thinking method to conceptualise the inbox feature.
- I created wireframes and prototypes and refined them through user feedback and collaboration with the product team.
Process & Solution
- The final design provided a consistent inbox that handled various content types through 'Offer Teasers' and 'Content Teasers'.
- I designed the different states so that users received clear guidance during 'Exceptional Cases' such as connection errors.
Disclaimer
The designs and creative work for this project are the intellectual property of Preglife. The visuals, concepts, and related work shown here are for portfolio purposes only.
