Problem & Assignment

I designed a mobile registration flow for IF Finland's unborn child insurance.
The flow had to satisfy five criteria:

• Remain consistent with the existing web version while optimised for mobile use.
• Simplify complex information and legal documentsfor small screens and reduce cognitive load.
• Comply with insurance and data privacy laws.
• Accommodate the Finnish language, which forms long compound words.
• Icrease the conversion rate for insurance registrations.

Design Approach

• I conducted a usability evaluation of the existing web design to identify areas for improvement.
• I worked with developers, legal and compliance teams to verify that all information was accurate and compliant.
• I applied responsive design principles to adapt the web version for mobile screens.

Process and Solution

The final mobile design flow consisted of four steps:

1. User Information: The user enters basic details and signs in with their digital ID.
2. Coverage Selection: A dynamic card displays the insurance cost, and updates when the user changes the coverage selection.
3. Insurance Details: Expandable cards present detailed coverage information on demand.
4. Final Overview: A summary of the user's details and selected insurance package, with options to edit and finalise the registration using a digital signature.

Disclaimer

This project and its screens are the property of IF Finland. Unauthorised use is prohibited and may result in legal enforcement under copyright law.

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