Hassan Odimi

Product & UX Designer

Uppsala, Sweden

Professional Summary

UX/product designer with a Computer Science background and Human-Computer Interaction training. Proven expertise in creating engaging, inclusive digital experiences across healthcare, automotive HMI, and insurance domains. Contributed to Preglife during its scale-up phase, led usability evaluations at Consenz, and delivered measurable improvements in user engagement and interaction efficiency.

Experience

04/2024 — 08/2024

Product & Experience Designer— iima health, Stockholm

Part-time

Led foundational UX/UI design for the iima health app’s MVP, defining core user flows, content structures and interaction patterns.
Created and validated early-stage prototypes through guerrilla testing with potential users, iterating designs based on qualitative feedback and usability observations.
Collaborated with the founder to design evidence-based health assessments, creating structured questionnaires that enabled AI-powered personalised health recommendations.

09/2021 — 02/2024

Preglife AB— Stockholm

Returned as a full-time UX Designer after expanding expertise in automotive HMI at Consenz.

User Experience Designer03/2023 — 02/2024Full-time

Led multiple heuristic evaluations and UX audits, optimising user flows resulting in a 25% increase in engagement within 6–8 months.
Conducted comprehensive website and app onboarding evaluations, focusing on usability and SEO. Identified and implemented strategic fixes to improve user experience.
Maintained and enhanced the company’s design system, ensuring visual consistency across platforms.
Worked closely with engineering teams, translating Figma components into developer-ready specifications.

Product Designer09/2021 — 03/2022Internship

Led the design of significant product features: In-App Inbox, Standard Insurance Offers (IF Finland, Trygg-Hansa), and Diary Tool.
Contributed to major projects, including a brand transition and design system development, while simplifying app information architecture to enhance usability.
Led usability testing and prototyping sessions to refine user flows, using data-driven insights to develop user-centred solutions that improved overall product intuitiveness.

08/2022 — 03/2023

UX/UI Designer— Consenz, Stockholm

Full-time

Led usability evaluations for visual and audio communication on the HUD, leveraging insights from Android Auto and Apple CarPlay guidelines to deliver optimised, high-quality user interfaces.
Contributed to design system optimisation for HUD interfaces, ensuring accessibility and cross-platform consistency.
Designed and implemented an intuitive navigation and trip-planning feature that reduced interaction costs by 35%, simplifying user workflows and enhancing overall product usability.

Education

01/2017 — 12/2020

Master’s Degree in Computer Science in Human-Computer Interaction

Uppsala University

01/2007 — 12/2012

Bachelor of Science in Computer Science

University of Kalamoon

Skills

Core Expertise

Advanced PrototypingA/B TestingAccessibility StandardsBehavioural InsightsData-Driven DesignDesign SystemsHeuristic EvaluationInformation ArchitectureInteraction DesignResponsive DesignUsability TestingUser Journey MappingUser ResearchWCAG AccessibilityWireframing

Advanced Prototyping, A/B Testing, Accessibility Standards, Behavioural Insights, Data-Driven Design, Design Systems, Heuristic Evaluation, Information Architecture, Interaction Design, Responsive Design, Usability Testing, User Journey Mapping, User Research, WCAG Accessibility, Wireframing

Tools & Methods

FigmaAdobe XDZeplinMiroMicrosoft ClarityGoogle AnalyticsGOMS-KLMHTML/CSS/JSJira & ConfluenceWCAG 2.2Agile

Figma, Adobe XD, Zeplin, Miro, Microsoft Clarity, Google Analytics, GOMS-KLM, HTML/CSS/JavaScript, Jira & Confluence, WCAG 2.2, Agile Methodologies, Cross-Functional Collaboration

Languages

ArabicNativeEnglishProficientSwedishConversationalTurkishConversational

Arabic (Native), English (Proficient), Swedish (Conversational), Turkish (Conversational)

Soft Skills

AdaptabilityCollaborative LeadershipCreativityStrategic Thinking

Adaptability, Collaborative Leadership, Creativity, Strategic Thinking

Interests

CinemaCybersecurityMountain BikingVideo Games

Cinema, Cybersecurity, Mountain Biking, Video Games