I redesigned Trygg-Hansa's insurance offer within the Preglife app. The existing design was cluttered and did not direct users to the primary Call to Action (CTA): the registration form. I aimed to improve the user experience and increase conversion rates. I completed the assignment during my internship as a product designer at Preglife under the supervision of the lead designer, Etienne Namasu. The final design shown here is her later refinement of my work.

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Problem & Assignment

• The original design was cluttered and contained excessive text, creating high cognitive load.
• The registration form was not visually distinct, so users could not find the primary CTA.
• The layout did not use the trust carried by Trygg-Hansa's brand.

Design Approach

• I conducted a usability evaluation of the existing design to identify areas for improvement.
• I collaborated with a lead designer and followed Trygg-Hansa's guidelines.
• I used heatmaps, gaze analysis, and visual sequence tools to inform design decisions.

Process and Solution

• I developed multiple mockups incorporating feedback from Trygg-Hansa and the lead designer.
• The final design reduced visual clutter, making the registration form the dominant element.
• I increased the prominence of the registration form and Trygg-Hansa's logo to raise user engagement.
• I addressed accessibility and usability issues in the registration form and worked with the development team to ensure correct implementation.
  

Disclaimer

This project and its associated screens are the property of Preglife and Trygg-Hansa. Unauthorised use is prohibited and may result in legal enforcement under copyright law.